For more than 20 years, BAB Road Safety Consultancy & Training Service has supported organisations in developing safer, more responsible, and more professional drivers through behaviour-focused road safety consultancy and training.

Founded by Belachew Abebe, BAB has built a reputation for delivering practical road safety programmes that combine behaviour, skills, and knowledge.

Over the course of his career, Belachew Abebe has worked with a wide range of multinational companies, government institutions, international organisations, humanitarian agencies, and private-sector businesses across Ethiopia. Clients and Sectors—>

Beyond his consultancy work, Belachew Abebe has remained committed to promoting road safety through public education. For nearly two years, he hosted a dedicated road safety programme on Sheger FM, one of Ethiopia's leading radio stations, helping make professional road safety knowledge accessible to a wider audience.

At BAB, we believe that road safety begins with behaviour. The decisions people make, the responsibility they demonstrate shapes the safety of every journey. Our programmes are designed to develop the behaviour, skills, and knowledge that enable drivers to make sound decisions, reduce risk, and contribute to a safer road environment. Our Approach—>